I participated in the pitch that won the American Eagle Outfitters retail business and lead to the concept, design and launch of the AE Times Square's 15 Seconds of Fame and playlist on the 15,000 sq. ft. LED sign above the new flagship store in New York. The main achievement here was the marketing genius of the 15 Seconds piece in which customers, after making a purchase, are invited to take a photo and then projected on the exterior of the building. Our small team collaborated to produce video, still, and type based pieces for both the AE and Aerie brand that united the disjointed 12 panel display to stand out through the chaos of Times Square.